Every SaaS company strives to provide the best user experience possible yet somehow a gap still remains between the user and true product adoption. Part of the reason for this is the transition from a marketing-led user onboarding approach to a product-led approach.
Join Userlane and SaaS expert Despina Exadaktylou for a free webinar covering the latest research on the user onboarding experience and find out what onboarding practices you need to apply to your UX strategy in order to activate growth and increase lifetime value.
In this webinar you will discover:
- How to shift from a sales/marketing-led onboarding approach to a product-led onboarding approach to optimize your go-to-market strategy
- The high-level preliminary results of the upcoming book “The User Onboarding Funnel” based on the onboarding practices from 40 unique SaaS vendors such as Hubspot, Intercom, Autopilot and Clearbit.
- Low-touch vs. high-touch onboarding methods and their influences on ROI
- Effective activation and retention practices to streamline feature adoption
- How to convert and retain more users
- The role of user onboarding automation for a great user experience